Tsui fashion – Journey to Number 1
Tsui is a Ghanaian based fashion design house which aims at fusing African traditional fashion with a touch of contemporary style. The target audience for this brand is Africans whom through education and experience have forged their hearts with braveness, professionalism and excellence and would want to show this through their choice of apparel in every appearance. The company has signed a 10 year contract with BHG which is susceptible to renewal every 5 years. This contract assigns BHG to manage the Tusi brand from strategy development through implementation to position Tsui at the forefront of Ghanaian fashion.
Project
Journey to number 1
Team
Nana Ayerebi : Ops & Projects
Client
Tsui fashion house
Timelines
10 Years
Smart, Confident, African Campaign
Tsui Fashion has contracted BHG to spearhead its “Smart, Confident, African” campaign. This campaign presents the Tsui brand in a few words, “Smart confident African”. The campaign reaches out to the African roots for our rich and smart traditional fashion and blends it with contemporary styles to depict the enlightened African who is gallant in his/her ways.
Project
Smart, Confident, African Campaign
Team
Nana Ayerebi : Ops & Projects
Client
Tsui fashion house
Timelines
5 Years
Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.
